Reimagining the B2B Experience: Why “Bespoke” is the Only Way Forward in 2026
The era of “one-size-fits-all” corporate events is officially behind us. In a world saturated with digital noise, the true currency of the B2B sector isn’t just attendance, it’s precision and intentionality. At Trescon, we’ve spent over a decade refining what it means to create high-impact connections. We’ve realized that the most successful global partnerships don’t […]
Ambition is no longer enough: execution will define the next growth cycle – CEO Middle East
Our Group CEO, Naveen Bharadwaj, was recently featured in CEO Middle East, where he shared a timely perspective on what will truly define the next phase of growth. In the article, Naveen makes a clear point: ambition is everywhere, but execution is what separates vision from results. As governments and enterprises set bold agendas, the […]
Sustainable by Design: What the Events Industry Must Do Next
At Trescon, we believe the future of events can’t just be about scale. It has to be about responsibility.
Sustainability isn’t a checkbox. It’s a lens through which we now view every decision—every venue, every supplier, every badge, every experience we design. Because events that move the world forward shouldn’t be hurting the planet in the process.
5G in MENA: What Ooredoo’s leap means for smart cities
In January 2025, Ooredoo became the first operator in the MENA region to roll out GSMA’s Camara open network APIs, a powerful framework that lets developers plug directly into the operator’s network features. Think silent authentication, SIM-swap detection, number verification, and edge computing — all now exposed through APIs.
Saudi Arabia’s climate shift: Ambition. Action. Accountability.
CARE – the Climate Action & Renewable Energy Expo is where pressure meets progress. From ministers and regulators to start-ups and financiers, it’s a room full of people who aren’t waiting for the future. They’re building it.
Indonesia’s Tourism Ecosystem Gets Smarter with AI Integration
Whenever we talk about artificial intelligence (AI), we always discuss its impact on traditional industries. But if someone tells you that AI can change the way we travel and create custom-designed vacation experiences that are personal and smarter, you will think that it would be from a sci-fi movie.
Designing Events for Tomorrow: How Hybrid, Immersive & Phygital Formats Will Lead the Way
In the last decade, the events industry has witnessed more transformation than in the previous fifty years combined. What was once a sector centered on ballrooms, stages, and live audiences has evolved into a dynamic fusion of physical and digital engagement — what I call “phygital” experiences.
Leadership Through Flux: Steering Teams & Vision Amid Crisis and Disruption
Leadership today is not about commanding stability — it’s about navigating constant change. Whether it’s global health crises, economic volatility, climate shocks, or technological disruption, uncertainty is now the norm rather than the exception.
Sustainability Needs a Reality Check
The world talks a big game about net zero emissions. Pledges are made. Deadlines are set. But here’s the truth:
Carbon emissions? Still rising.
Greenwashing? More common than real solutions.
Climate impact? Hitting harder than ever.
Indonesia’s AI Revolution: How It’s Leading the Charge in Southeast Asia
If one had asked us a couple of years ago about Artificial Intelligence and its advantages and that Indonesia would lead that race, it would have raised doubts. In the last two years, Indonesia’s adoption of AI-based solutions is testimony to its future-forward approach.